Cellar Management

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Brewing beer to a consistently high quality is a craft. Equally important is the care of these products from their arrival in a pub cellar to the moment of pouring in a customers glass.

The key to running a successful business is to keep customers coming back. Selling beer is no different in this respect but in many ways is much more difficult. Exemplarily hygiene conditions must be maintained in the cellar and pipelines to ensure that products reach customers in their best condition so that customer satisfaction and good business is achieved.

PROlines is committed to providing licensees with a first class cellar management and pipeline cleaning service, second to none, so that you, the licensee, can provide the perfect pint. We know that providing a top quality pint requires partnership, and that the skill and expertise of licensees is essential in order to deliver the best products to customers. At PROlines we are committed to helping you achieve complete customer satisfaction.

It is estimated that 50% of customers will not order a beer brand again if they previously drank a bad pint of it and around a third would never return to a pub that served a bad pint. Poor quality beer is very bad for business.

PROlines Cellar Management is about keeping beer in perfect condition, so that customers get a perfect pint… every time!